All in Marketing
he world has changed a lot in short amount of time, and the way buying happens has changed along with it. Today we live in an attention economy, and getting your message out can be really challenging. Today we are going talk about how one company is capturing that attention share.
We have with us Cerisse Velasco from Zynga a global leader in interactive entertainment and a wholly-owned label of Take-Two Interactive Software, Inc the gaming giant.
We have with us, Dr. Antonis Papatsaras, CTO, Hootsuite. Hootsuite started in 2008 and is the world first social media management platform. With hundreds of thousands of customers and more than 6,000 enterprise customers, Hootsuite is a social media juggernaut.
I am talking with Vitaly Golumb, Co-Founder and CEO of SofieLabs. Sofie is a next-gen CRM that uses AI to automate the sales process, addressing the challenges of maximizing your marketing, to enhance your inbound sales process. With companies desperate to build pipeline, Sofie provides businesses with an always available, multilingual, global virtual workforce.
Today, back with us is Kyle Roof, CEO and Co-Founder of Page Optimizer Pro, who appeared on episode #105 back in January of '23. A lot has changed since then, so we are going to talk to Kyle about how you get your message out there with all the changes going on.
Today we have with us Fisayo Oluwadiya, founder of Resactly a tool that helps groups of people find the best restaurants based on everyones individual food preferences and dietary restrictions. It finds the sweet spot of restaurants so nobody is left out. Fisayo is just at the beginning of her journey with this company. She has her MVP up and running, but now she needs to grow it into a profitable business. So we are going to talk to her about what that journey looks like.
Today we are talking with the leadership team of Launch GTM, Pat McNallan, and Craig Heile. LaunchGTM is a company designed to accelerate the creation of a sale program for startups. They offer advisory services and automation solutions to accelerating a business' channel engagement strategy for less than the cost of one employee.
The way purchasing happens has changed dramatically. At least 93% of consumers say online reviews affect their shopping choices. The power of online influencers in purchasing decisions is undeniable, and businesses are changing to take advantage of this.
The way companies go to market these days has changed drastically. Social Media and On-Demand video has given rise to content marketing and account based marketing initiatives. Getting yourself out there is more important than ever, but what if you don't have all of the skills to do it.
We spend a lot of time talking to young companies focused on the enterprise market, but today we are going to switch things up and look at a company that has weathered the technology storms and is still standing many years later. We are going to talk with them about how they managed all the changes in the industry, and how new technology is transforming their business.
There is a lot of talk about the creator economy. So much is going on with social media right now, the whole space seems a bit chaotic. We continue to consume this content at an accelerating pace, but why is the creator economy so important. Today we are going to look into the belly of the beast with someone who has been there.
Looking Back on 2022, Looking Forward to 2023!
Chris Brandt and Sandesh Patel take a look at 2022 and what is ahead for 2023.
We live in the attention economy, and sometimes it seems like there isn't much attention left. Fighting to be heard, to get your message out is challenging. Having a great product or service is not enough, you need to step up and get noticed. Fortunately, there are ways to do this, you just need to know how. Today we are going to talk to the expert in getting noticed.
Without a doubt, one of the brightest areas for entrepreneurs these days is in the rapidly growing cannabis market. As the laws change and states open up, there is a lot of unique, unmet needs for all of these businesses. Today we are going to talk with a Canna-business entrepreneur, so stay tuned.
Story telling is an incredibly important skill, but for a startup company, story telling is essential. Not only do you need to convey the value of what you are bringing to market, you have to tell the story of where it is all going and what it could be. Finding those genuine moments can be difficult, but so rewarding. Today we are going to be talking with an expert Donna Loughlin, founder of the LMGPR Public Relations firm, and the host of the amazing Before It Happened podcast, where she tells the origin stories of visionary leaders.
I want to introduce you to a really interesting podcast. Todays' guest has built a unique brand and has talked to some of the biggest names in the business about what it was in their life that got them to where they are today.
