Zynga Has Our Attention
The world has changed a lot in short amount of time, and the way buying happens has changed along with it. Today we live in an attention economy, and getting your message out can be really challenging. Today we are going talk about how one company is capturing that attention share.
Hey everybody, this is Chris Brandt here with another FUTR podcast.
We have with us Cerisse Velasco from Zynga a global leader in interactive entertainment and a wholly-owned label of Take-Two Interactive Software, Inc the gaming giant.
We explore the dynamic world of mobile gaming with Cerise Velasco from Zynga, a global leader in interactive entertainment under Take Two Interactive Software. Discover how Zynga has evolved from its Facebook game roots to becoming a mobile juggernaut with popular titles like Words with Friends, Farmville, and the upcoming Barbie game. Learn about Zynga's strategies in capturing market share, monetizing through ads and custom segments, and navigating the diverse gaming demographics. Plus, get insights into the exciting future of gaming and entertainment.
