All in Marketing
We have spoken before about the power of your network. The challenge comes in making the greatest use of your network. By exposing all of the connections, you can discover the fastest path from where you are to where you want to be. Today we are talking with a company that is working to solve that problem.
I have heard so many time, I don't have to worry about privacy, because I have nothing to hide. But privacy is so much more than that. Protecting your privacy keeps you safe and those who know you safe as well. Today we are talking to someone who is building the tools to help you choose privacy.
Supply chain issues have consistently been in the news. We are seeing lead times for some products more than a year out. Quite frankly some of these items will be end of life before they are ever shipped. Businesses are desperately struggling to just manage to this situation, much less provide a great customer experience. Today we are talking to a company that is helping to solve this problem.
What the heck is the Metaverse? Everybody is talking about it. It is supposed to usher in a grand new world, but what s it really, and who is building it. Hang tight, because we are about to talk to someone doing just that.
Welcome to another FUTRtech video podcast today we have back Adam Voss from Surreal, and they are one of the leaders in the space. They are working with Unreal engine and Epic Games to build out this virtual world, and today we are going to find out just where things are at, and when we can get to the Oasis.
It seems like every day we see headlines about some public company behaving badly. Whether it is environmental disasters, abuse of workers, or just plain theft, companies often don’t have an overarching mission to do good. This shouldn’t be a surprise, because the main job description for the CEO of a public company is to maximize shareholder profits.
Ask any successful person, and they will tell you how important their network is to them. Your network can be your single greatest asset in life, yet so many people don’t work on building their networks. Today we are going to talk with a master networker, so get ready to up your game.
There has been huge growth in both cloud and SaaS, and with this has come the emergence of new business models and ways of selling. Today we are going to look at these new go to market strategies, and find out what the future of technology sales looks like.
Have you been wanting to know how to get more out of LinkedIn, but were afraid to ask? Well, you’ve come to the right place, because we are going to be talking about all things LinkedIn.
When John McGrath moved back to Dublin Ireland in the middle of a recession, it was difficult to find a job, and he leaned heavily on LinkedIn to make it all happen. From then on, he was hooked. For years he worked with LinkedIn as a customer of LinkedIn, but eventually, he got the chance to work for them, as a Global Customer Success Manager there.
One of the things we don’t spend enough time talking about is how hard it is to build a business. Bringing an idea to market requires so many factors to align it can be mind-blowing. We are going to talk to someone who is a veteran of the startup space to tell us what it is really like.
Today we are talking with VAST Data CMO and co-founder Jeff Denworth about what it takes to bring a product to market in a competitive industry. We are going to talk about the challenges, compromises, tradeoffs and difficult decisions that go into it. We are also going to talk about the ingredients needed to not just build a great product, but a great company, and we are going to learn a bit about VAST Data and what makes it tick.
Today we are going to be talking about re-invigorating your career during a Pandemic with Organizational Psychologist Nick Tasler who appeared in Podcast #9 back in May of 2020.
When we first talked with Nick Tasler in May of last year, he was trying to figure out what he was going to do when the events industry went into lockdown effectively ending his work as a keynote speaker. We talked about pivoting, and Nick made a great pivot.
In 2012, Isilon veterans, Neal Fachan, Peter Godman, and Aaron Passey set out to create a new vision for storage. After extensive market research and development, they released the file-based storage platform Qumulo in 2014. Most recently, they finished a substantial funding round with a valuation over a billion dollars. They have built a software defined storage product that is built to run in the data center or in the cloud, focusing on performance and simplicity and looking to rewrite the storage playbook. And, I can tell you that they are popping up in deals all over the place. Today we have with us Molly Presley who runs global product marketing for Qumulo to tell us the story of Qumulo and where they are headed.
This is a set of quick tips to quickly improve your audio when you are on a video conference or if you are producing content.
Unfortunately, do to the challenges presented by the Coronavirus the FUTRtech eMERGE 2020 Chicago conference has been cancelled. Tune in for an update on the conference and the world of marketing.
Adam Updates us on the world of marketing, and we talk about building your brand in 2020.
We talk about some of the technology challenges in light of the ever expanding Coronavirus epidemic. Appearing on the show are:
Chris Brandt: FUTRtech.org
Sandesh Patel: FUTRtech.org
Adam Voss: 12for12.com, echelondesign.com, adamvoss.com
I want to talk about Everett Rogers
Everett Rogers was a communications studies professor, and in 1962 he published a book titled Diffusion of Innovations. This book talks about how innovation spreads through a community of people by diffusion.
This work grew out of the work sociologists and anthropologists from the late 19th and early 20th century did around agricultural technology. In particular around how farmers adopted hybrid seed technologies.
