Building Your Personal Brand With LinkedIn's John McGrath

Building Your Personal Brand With LinkedIn's John McGrath

Have you been wanting to know how to get more out of LinkedIn, but were afraid to ask? Well, you’ve come to the right place, because we are going to be talking about all things LinkedIn.

When John McGrath moved back to Dublin Ireland in the middle of a recession, it was difficult to find a job, and he leaned heavily on LinkedIn to make it all happen. From then on, he was hooked. For years he worked with LinkedIn as a customer of LinkedIn, but eventually, he got the chance to work for them, as a Global Customer Success Manager there. So, he is here to tell us about the many things that LinkedIn offers, and he is going to tell us how to get the most out of this expansive platform.

Welcome John

Chapters:

00:00 - Intro

01:10 - John McGrath history

03:00 - Changing the game on your job search

08:15 - LinkedIn products you might not know about

10:00 - Talent Solutions - Applicant Tracking System

11:09 - Skills Development with Lynda.com, employee engagement with Glint

12:00 - Sales Solutions & Social Selling - Sales Navigator

15:45 - The importance of Connections

17:25 - Marketing Solutions

19:15 - Video Introductions

22:00 - Doing Well, By Doing Good

25:00 - Authenticity and Trust

27:05 - Keeping LinkedIn Civil

31:30 - Getting more out of LinkedIn

38:30 - Getting over the fear of sharing

44:05 - Courses for the top 10 career opportunities

47:00 - Helping others to help yourself

FUTRtech focuses on startups, innovation, culture and the business of emerging tech with weekly video podcasts where Chris Brandt and Sandesh Patel talk with Industry leaders and deep thinkers.

No new interview this week - Ransomware, Security Roundup

No new interview this week - Ransomware, Security Roundup

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