All in Cool Tech
I am trying to catch up on all of the video I have from SXSW. Here is part 1 which focuses on the SXSW scene and “Activations.” For those unfamiliar with the term, “Activation” this is what they call branded experiences that companies put together. They take over businesses, empty buildings, parking lots, and parks. They transform these spaces into all manner of intriguing experiences.
SXSW is the most important technology conference of the year. There, I’ve said it. The problem is, very few people in IT are aware of it, and that is a shame. This is the one show of the year that not only highlights emerging technology but wraps it in context. This conference is also very international with different countries showcasing their unique companies, technologies and talents. We can get so lost in our own small world that we miss new market opportunities and technologies from around the globe.
Intel has a really cool swarming drone technology that it is using for arial shows. They have several showcases of the technology on their site you should check out. This combines the excitement of a fireworks display with the functionality of a Jumbotron.
Image Source: Intel
