SXSW Part 1 Activatons

I am trying to catch up on all of the video I have from SXSW. Here is part 1 which focuses on the SXSW scene and “Activations.” For those unfamiliar with the term, “Activation” this is what they call branded experiences that companies put together. They take over businesses, empty buildings, parking lots, and parks. They transform these spaces into all manner of intriguing experiences.