SXSW Part 1 Activatons

In this video I cover some of the SXSW scene, and showcase a bunch of activations Mentioned in this video is 12for12, you can find their channel at https://www.youtube.com/channel/UCV5MPEA8HziQvtfldGlTjRw Check out their video on the "Bleed For The Throne" activation from SXSW

I am trying to catch up on all of the video I have from SXSW. Here is part 1 which focuses on the SXSW scene and “Activations.” For those unfamiliar with the term, “Activation” this is what they call branded experiences that companies put together. They take over businesses, empty buildings, parking lots, and parks. They transform these spaces into all manner of intriguing experiences.