These days, everyone is feeling the stress of their jobs and of the industry. With so many people just dreaming of starting over, I always hear, I am going to just quit and go work in the Cannabis industry. It is the modern equivalent of saying I am going to run off and join the circus.

But the reality is more challenging. It is a highly regulated and complex industry, it is illegal on the federal level so you are at the mercy of state regulations and an ever changing political environment. Then you have to be able to produce and sell a fairly technical and complex product that requires a high level of service to the customer. Making money in the business is not as straight forward as you might think.