All in Marketing
I want to talk about Everett Rogers
Everett Rogers was a communications studies professor, and in 1962 he published a book titled Diffusion of Innovations. This book talks about how innovation spreads through a community of people by diffusion.
This work grew out of the work sociologists and anthropologists from the late 19th and early 20th century did around agricultural technology. In particular around how farmers adopted hybrid seed technologies.
HPE Discover 2019 was taking place in Las Vegas this week, and they made a lot of announcements, but I want to talk about their announcement of an additional hyperconverged product in their lineup, the Nimble dHCI.
One of the big themes at SXSW this year was the importance of Influencers, and in particular Micro-Influencers. BygMusic is a company founder by Krish Sharma, a Grammy winner, and Mike Alden. The idea is to source bands with a following and connect them to advertisers who see value in their fan base. This helps the Marketers reach audiences that have been challenging to access and it gives musicians a way to monetize their music.
