SXSW is the most important technology conference of the year. There, I’ve said it. The problem is, very few people in IT are aware of it, and that is a shame. This is the one show of the year that not only highlights emerging technology but wraps it in context. This conference is also very international with different countries showcasing their unique companies, technologies and talents. We can get so lost in our own small world that we miss new market opportunities and technologies from around the globe.