All in Marketing
Today we have with us Fisayo Oluwadiya, founder of Resactly a tool that helps groups of people find the best restaurants based on everyones individual food preferences and dietary restrictions. It finds the sweet spot of restaurants so nobody is left out. Fisayo is just at the beginning of her journey with this company. She has her MVP up and running, but now she needs to grow it into a profitable business. So we are going to talk to her about what that journey looks like.
Today we are talking with the leadership team of Launch GTM, Pat McNallan, and Craig Heile. LaunchGTM is a company designed to accelerate the creation of a sale program for startups. They offer advisory services and automation solutions to accelerating a business' channel engagement strategy for less than the cost of one employee.
The way purchasing happens has changed dramatically. At least 93% of consumers say online reviews affect their shopping choices. The power of online influencers in purchasing decisions is undeniable, and businesses are changing to take advantage of this.
The way companies go to market these days has changed drastically. Social Media and On-Demand video has given rise to content marketing and account based marketing initiatives. Getting yourself out there is more important than ever, but what if you don't have all of the skills to do it.
We spend a lot of time talking to young companies focused on the enterprise market, but today we are going to switch things up and look at a company that has weathered the technology storms and is still standing many years later. We are going to talk with them about how they managed all the changes in the industry, and how new technology is transforming their business.
There is a lot of talk about the creator economy. So much is going on with social media right now, the whole space seems a bit chaotic. We continue to consume this content at an accelerating pace, but why is the creator economy so important. Today we are going to look into the belly of the beast with someone who has been there.
Looking Back on 2022, Looking Forward to 2023!
Chris Brandt and Sandesh Patel take a look at 2022 and what is ahead for 2023.
We live in the attention economy, and sometimes it seems like there isn't much attention left. Fighting to be heard, to get your message out is challenging. Having a great product or service is not enough, you need to step up and get noticed. Fortunately, there are ways to do this, you just need to know how. Today we are going to talk to the expert in getting noticed.
Without a doubt, one of the brightest areas for entrepreneurs these days is in the rapidly growing cannabis market. As the laws change and states open up, there is a lot of unique, unmet needs for all of these businesses. Today we are going to talk with a Canna-business entrepreneur, so stay tuned.
Story telling is an incredibly important skill, but for a startup company, story telling is essential. Not only do you need to convey the value of what you are bringing to market, you have to tell the story of where it is all going and what it could be. Finding those genuine moments can be difficult, but so rewarding. Today we are going to be talking with an expert Donna Loughlin, founder of the LMGPR Public Relations firm, and the host of the amazing Before It Happened podcast, where she tells the origin stories of visionary leaders.
I want to introduce you to a really interesting podcast. Todays' guest has built a unique brand and has talked to some of the biggest names in the business about what it was in their life that got them to where they are today.
Are you struggling to find a way to elevate your brand and share your story. In a post-pandemic world, a lot has changed. Getting your message out there requires a new approach. So today, we are going to be talking podcasting.
We have spoken before about the power of your network. The challenge comes in making the greatest use of your network. By exposing all of the connections, you can discover the fastest path from where you are to where you want to be. Today we are talking with a company that is working to solve that problem.
I have heard so many time, I don't have to worry about privacy, because I have nothing to hide. But privacy is so much more than that. Protecting your privacy keeps you safe and those who know you safe as well. Today we are talking to someone who is building the tools to help you choose privacy.
Supply chain issues have consistently been in the news. We are seeing lead times for some products more than a year out. Quite frankly some of these items will be end of life before they are ever shipped. Businesses are desperately struggling to just manage to this situation, much less provide a great customer experience. Today we are talking to a company that is helping to solve this problem.
