Sales as a Service: Transforming Your Channel Program with LaunchGTM
Starting a company is hard. There are so many things that need to be built, processes to be created, people to be hired. When the company has raised money, the urgency to get everything done all at once is intense. Today we are talking with a company that can help short cut that process.
Hey everybody, this is Chris Brandt, here with Sandesh Patel. Welcome to another FUTR podcast.
Today we are talking with the leadership team of Launch GTM, Pat McNallan, and Craig Heile. LaunchGTM is a company designed to accelerate the creation of a sale program for startups. They offer advisory services and automation solutions to accelerating a business' channel engagement strategy for less than the cost of one employee.
So let's talk to Pat and Craig about what a channel program is, why it is so important, and how they build one.
Welcome Pat and Craig
LaunchGTM: https://launchgtm.com
Pat McNallan: https://www.linkedin.com/in/pat-mcnallan-0559636/
Craig Heile: https://www.linkedin.com/in/craigheile/
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