#51: Building Your Personal Brand With LinkedIn's John McGrath
Have you been wanting to know how to get more out of LinkedIn, but were afraid to ask? Well, you’ve come to the right place, because we are going to be talking about all things LinkedIn.
When John McGrath moved back to Dublin Ireland in the middle of a recession, it was difficult to find a job, and he leaned heavily on LinkedIn to make it all happen. From then on, he was hooked. For years he worked with LinkedIn as a customer of LinkedIn, but eventually, he got the chance to work for them, as a Global Customer Success Manager there. So, he is here to tell us about the many things that LinkedIn offers, and he is going to tell us how to get the most out of this expansive platform.
Welcome John
Chapters:
00:00 - Intro
01:10 - John McGrath history
03:00 - Changing the game on your job search
08:15 - LinkedIn products you might not know about
10:00 - Talent Solutions - Applicant Tracking System
11:09 - Skills Development with Lynda.com, employee engagement with Glint
12:00 - Sales Solutions & Social Selling - Sales Navigator
15:45 - The importance of Connections
17:25 - Marketing Solutions
19:15 - Video Introductions
22:00 - Doing Well, By Doing Good
25:00 - Authenticity and Trust
27:05 - Keeping LinkedIn Civil
31:30 - Getting more out of LinkedIn
38:30 - Getting over the fear of sharing
44:05 - Courses for the top 10 career opportunities
47:00 - Helping others to help yourself
FUTRtech focuses on startups, innovation, culture and the business of emerging tech with weekly video podcasts where Chris Brandt and Sandesh Patel talk with Industry leaders and deep thinkers.
