All tagged marketing
We spend a lot of time talking to young companies focused on the enterprise market, but today we are going to switch things up and look at a company that has weathered the technology storms and is still standing many years later. We are going to talk with them about how they managed all the changes in the industry, and how new technology is transforming their business.
There is a lot of talk about the creator economy. So much is going on with social media right now, the whole space seems a bit chaotic. We continue to consume this content at an accelerating pace, but why is the creator economy so important. Today we are going to look into the belly of the beast with someone who has been there.
One of the big themes at SXSW this year was the importance of Influencers, and in particular Micro-Influencers. BygMusic is a company founder by Krish Sharma, a Grammy winner, and Mike Alden. The idea is to source bands with a following and connect them to advertisers who see value in their fan base. This helps the Marketers reach audiences that have been challenging to access and it gives musicians a way to monetize their music.
