All tagged Marketing
We spend a lot of time talking to young companies focused on the enterprise market, but today we are going to switch things up and look at a company that has weathered the technology storms and is still standing many years later. We are going to talk with them about how they managed all the changes in the industry, and how new technology is transforming their business.
Story telling is an incredibly important skill, but for a startup company, story telling is essential. Not only do you need to convey the value of what you are bringing to market, you have to tell the story of where it is all going and what it could be. Finding those genuine moments can be difficult, but so rewarding. Today we are going to be talking with an expert Donna Loughlin, founder of the LMGPR Public Relations firm, and the host of the amazing Before It Happened podcast, where she tells the origin stories of visionary leaders.
Unfortunately, do to the challenges presented by the Coronavirus the FUTRtech eMERGE 2020 Chicago conference has been cancelled. Tune in for an update on the conference and the world of marketing.
Adam Updates us on the world of marketing, and we talk about building your brand in 2020.
I want to talk about Everett Rogers
Everett Rogers was a communications studies professor, and in 1962 he published a book titled Diffusion of Innovations. This book talks about how innovation spreads through a community of people by diffusion.
This work grew out of the work sociologists and anthropologists from the late 19th and early 20th century did around agricultural technology. In particular around how farmers adopted hybrid seed technologies.
