Here is, finally, Part 2 of the SXSW video series. In this episode I focus on some of the reasons I feel this is the most important tech show of the year, Hyper Sciences, Sessions, and XR (VR, AR, MR). No video of SXSW is really complete without a bit of music, so I added in a little bit of Snaps For Sinners for your listening/viewing pleasure.