The business landscape has been changing rapidly. Marketing, sales, fulfillment, support is a very different animal these days. Being connected to your customer means you have to fully embrace online platforms and social media. Today we are talking about this brave new world, so stay tuned.

We have with us, Dr. Antonis Papatsaras, CTO, Hootsuite. Hootsuite started in 2008 and is the world first social media management platform. With hundreds of thousands of customers and more than 6,000 enterprise customers, Hootsuite is a social media juggernaut.

Hootsuite has become a significantly more capable tool over the years, and following the acquisition of Talkwalker, the leading AI-powered social listening solution, they have sparked a transformative shift from social media management to social media performance.

So let's talk with Antonis about how social media performance is key to elevating all aspects of your business.

Welcome Antonis