One of the big themes at SXSW this year was the importance of Influencers, and in particular Micro-Influencers. BYGmusic is a company founder by Krish Sharma, a Grammy winner, and Mike Alden. The idea is to source bands with a following and connect them to advertisers who see value in their fan base. This helps the Marketers reach audiences that have been challenging to access and it gives musicians a way to monetize their music.