Every time I go to a website these days, I always have to click on that, "I agree to using cookies",” button. It is fairly silly as pretty much every site I have gone to for the last ten years has used cookies. I would be shocked if I got a pop up that said, “this site doesn’t use any cookies at all,” because then I would be wondering, how do they pull that off? This behavior is being driven by attempts to conform to GDPR requirements.

Compliance and regulatory issues are a challenge for many businesses, and as you reach out internationally, it gets increasingly complex to understand, let alone adapt to the various regulations. Fortunately there are firms out there that focus on this. I met one of these firms, Access Partnership, at SXSW and had a chance to have a quick chat with them.